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Some basic SEO has been carried out… the “title” and “h1? tags contain the most relevant information… on a post page, the post title is used, on a category the category title is used etc. This should give Search Engines a better understanding of your page, and hence an improved ranking for your page. Another often overlooked advantage of correct use of tags is that your result in the SERPs will be formed correctly, so instead of your websites name (eg. pilkster.com) being used in every result, the page title (eg. SEO Adsense WordPress Theme) or category title will be used. This is a much more useful and appealing result for the searcher.